@2025
MOMENTUMM
A journey to bridge the gap from where we are to where we want to be
Project Type: End to end application
Role: Sole UX/UI/Brand Designer
Tools: Figma, FigJam, Google Meet, TL;DV, AI Assistant, Adobe Illustrator, Google Forms, Adobe Color
Duration: 4 weeks
helping individuals align their daily actions with their long-term aspirations
Individuals often find it challenging to align their daily activities with their long-term aspirations, leading to a gap between their current lifestyle and their ideal life
combining flexibility, simplicity and emotional insight
Momentumm is built on three core principles: flexibility, simplicity, and emotional insight. We designed the app to adapt to users’ unique lifestyles, making personal growth accessible and sustainable.
HELPING USERS ACHIEVE THEIR GOAL WITH EASE AND JOY
Momentumm is a personal development app that helps users set and achieve their goals by tracking habits, monitoring mood, and providing actionable insights. The app is designed to be flexible, intuitive, and emotionally supportive, ensuring users stay motivated and aligned with their aspirations.
One on one interviews were conducted with 5 participants with the goal to understand the specific factors that prevent individuals from achieving personal alignment so that we can create targeted solutions within the app to address these barriers effectively. Also to know how users currently utilize existing digital tools for self-improvement so that we can identify gaps and opportunities for innovation in our app design. And finally to know the impact of lifestyle alignment on users’ mental and emotional well-being so that we can emphasize these benefits in our app’s value proposition.
“I use Insight Timer for meditation, and it has a mood tracker. I like seeing how my mood changes over time and how it correlates with my habits, like meditation or exercise”
Gabriela E
“I like tools that are simple and don’t overwhelm me with too many options. I use a Pilot Board for my weekly goals because it’s straightforward and easy to customize“
Maíra M
“I read a book that talks about setting intentions and visualizing your goals. I’d love to have something like that in an app, guided exercises or affirmations to help me stay focused”
Gabriela F
To gather further information and with the intent to better understand how individuals engage with personal development tools and practices, including manifestation techniques, a Personal Development and Well-Being Survey was conducted with 20 participants with the aim to explore the connection between daily habits, mood, and personal growth. Here are some of the important data that we’ve collected:
demographics
age group
age group distribution
age group
tool usage and frequency
tool usage
frequency of use
age group
barriers and opportunities
bariers to personal allignment
interest in manifestation practices
interest in mood tracking
Enhanced flexibility and
customization
Time management and
motivation boosts
Mindfulness exercises and
mood tracking
Simple and intuitive design
Positive reinforcement
Enhanced flexibility and customization
Time management and motivation boosts
Mindfulness exercises and mood tracking
Simple and intuitive design
Positive reinforcement
EMMA, THE OVERWHELMED ACHIEVER
Emma is a 32-year-old marketing manager who thrives on achieving her goals but often feels overwhelmed by her workload. She sets high standards for herself and struggles with self-doubt when she can’t meet her own expectations.
Emma uses digital tools like task managers and calendars, but she often feels paralyzed by the sheer number of tasks and deadlines. She needs a way to prioritize effectively and stay motivated without feeling guilty when life gets in the way.
GOALS
- To achieve her personal and professional goals without feeling overwhelmed.
- To maintain a healthy work-life balance while staying productive.
- To overcome self-doubt and build confidence in her ability to succeed.
needs
- A tool that helps her prioritize tasks and break down large goals into manageable steps.
- Emotional support to overcome self-doubt and anxiety.
- Flexibility to adapt her plans when life gets busy.
challenges
- Procrastination due to feeling overwhelmed.
- Struggles to maintain momentum when faced with setbacks.
- Difficulty balancing work, personal life, and self-care.
- Finds her phone distracting and prefers in-person interactions.
- Struggles to delegate tasks, often taking on too much herself.
TECHNOLOGY CONSIDERATIONS
- Prefers using her smartphone and laptop for productivity tools but wants to limit screen time.
- Needs a tool that syncs across devices for seamless access.
ACCESSIBILITY CONSIDERATIONS
- Prefers minimalistic designs with clear visuals to avoid overwhelm.
- Would benefit from a printable section of the app to track habits offline, with periodic updates to sync data and visualize progress. This avoids the need to use the app daily while still extracting its full functionality.
alex, the flexible planner
Alex is a 28-year-old freelance graphic designer who values flexibility and creativity. They prefer setting long-term goals but often lose motivation when faced with rigid plans or overwhelming tasks. Alex enjoys experimenting with different productivity tools but finds most of them too structured or complicated. They need a system that allows them to adapt their goals as their priorities change while still providing enough structure to keep them on track.
GOALS
- To set and achieve long-term goals without feeling constrained by rigid systems.
- To maintain motivation and avoid burnout.
- To feel a sense of progress even when working on complex projects.
- To build a sustainable routine that supports their creative process.
needs
- A goal-setting tool that balances flexibility and structure.
- Visual progress tracking to stay motivated.
- A way to break down complex projects into smaller, manageable tasks.
challenges
- Loses motivation when goals feel too rigid or overwhelming.
- Struggles to stay consistent with long-term projects.
- Often feels guilty when they fall behind on their goals.
- Difficulty managing time effectively when juggling multiple creative projects.
TECHNOLOGY CONSIDERATIONS
- Prefers using apps with clean, visually appealing interfaces.
- Needs personalized insights from habit and mood data to adjust routines and stay motivated
ACCESSIBILITY CONSIDERATIONS
- Prefers tools with drag-and-drop functionality and visual progress indicators.
- Needs a system that doesn’t require constant manual updates.
mia, the spiritually grounded perfectionist
Mia is a 35-year-old teacher who is deeply committed to her personal and professional goals. She is highly organized but often feels anxious and guilty when she falls out of alignment with her goals. Mia uses digital tools and handwritten planners but struggles to maintain consistency when life gets busy. She is also deeply spiritual and wants her goal-setting process to align with her values and mindfulness practices.
GOALS
- To stay aligned with her goals and maintain a sense of progress.
- To reduce feelings of anxiety and guilt when she falls behind.
- To integrate her spiritual practice into her goal-setting process.
- To create a daily routine that balances productivity with mindfulness and self-care.
needs
- A tool that provides gentle reminders and progress tracking.
- Emotional support to reduce feelings of guilt and anxiety.
- A way to celebrate small wins and maintain motivation.
- Integration of mindfulness and spiritual practices into her goal-setting process.
challenges
- Struggles with perfectionism and self-criticism.
Feels overwhelmed when she can’t meet her own high standards. - Difficulty maintaining momentum during busy periods.
TECHNOLOGY CONSIDERATIONS
- Prefers using tools that are simple and easy to update.
- Needs a system that syncs across devices for on-the-go access
ACCESSIBILITY CONSIDERATIONS
- Prefers tools with calming visuals and minimal distractions.
- Needs a system that is easy to use, even during stressful times.
How might we create a goal-tracking tool that combines the simplicity of non-digital methods with the functionality of digital tools to help goal-oriented users maintain consistency and motivation?
How might we help goal-oriented users maintain consistency and momentum in achieving their goals through tools that are simple, customizable, and motivating?
How might we develop strategies and tools that help goal-oriented users overcome self-doubt and manage time effectively to achieve their personal goals?
Before: a complex sitemap with overlapping features and unclear navigation
After: A streamlined structure that focuses on core functionalities, making it easier for users to achieve their goals without feeling overwhelmed.
Click here to view it on FigJam.
the gradient pallete: a twilight inspired foundation
The app’s background gradient was directly inspired by the twilight sky. The colors were carefully extracted to evoke a sense of calm, tranquility and spirituality. This gradient creates a serene backdrop for the app, grounding users in the emotional connection to the sky.
The UI Palette: Balancing Emotion and Functionality
For the app’s interface elements, a refined palette was created to ensure accessibility and usability while maintaining the twilight’s emotional essence. This palette balances emotional resonance with functional clarity, ensuring the app is both visually pleasing and accessible.
THE TYPOGRAPHY: MODERN AND WHIMSICAL
Be Vietnam, a modern and whimsical sans-serif font, was chosen for its clean yet playful aesthetic. Its versatility complements the app’s balance of simplicity and creativity, making it perfect for both headlines and body text.
low fidelity wireframes
The design process began with hand-drawn sketches, exploring different layouts and flows for the app. These sketches helped us visualize the user journey and identify potential pain points early on.
mid fidelity wireframes
The sketches were translated into digital wireframes, refining the structure and ensuring a logical flow. This stage allowed us to test the app’s functionality and gather feedback from mentors and peers.
high fidelity prototypes
The sketches were translated into digital wireframes, refining the structure and ensuring a logical flow. This stage allowed us to test the app’s functionality and gather feedback from mentors and peers.
usability testing
We conducted usability tests with 5 participants to evaluate two key flows: creating a goal and adding a habit to an existing goal. Both tasks had a 100% completion rate, with high ease-of-use and satisfaction scores.
key insights
While the core functionality was intuitive, users identified areas for improvement, such as clarifying button labels and improving the pencil icon’s purpose
iterations
Based on feedback, we made several changes:
- Updated the “New Goal” button to a fixed “add” button for consistency.
- Changed the “Add Habits” button to “Save Habits” for clarity.
- Adjusted the pencil icon’s context to “username’s dashboard” to avoid confusion.
- Prototyped the back button to improve navigation.
core features
Momentumm’s design focuses on simplicity and flexibility, allowing users to set goals, track habits, log mood and reflect on their progress with ease.
user flow
The app’s user flow was designed to be intuitive, guiding users through key tasks like creating goals and adding habits without friction.
Visual design
The calming color palette, modern typography, and wave-inspired logo create a cohesive and motivating experience
creating a goal flow
Watch how users can effortlessly set up new goals with our intuitive step-by-step process
Creating a Goal Flow (Error States)
See how our design prevents incomplete submissions with helpful error prevention and recovery messages
Adding a Habit to an Existing Goal
Discover how simple it is to build upon existing goals by adding new supportive habits
printable spreadsheets
Users can export their goals, habits, and mood tracking data into printable spreadsheets for offline use and deeper reflection.
Community features for shared goals and motivation.
social accountability
manifestation tools
Guided exercises and affirmations to support emotional and spiritual growth.